SEEDA, the South East England Development Agency, confirmed on 21 October 2010 that Sutton Harbour Holdings Plc would be the preferred bidder in the process to identify a developer and operator for the new Outer Harbour development at East Cowes, on the Isle of Wight. The development is a key part of the regeneration of East Cowes, which will provide the opportunity to improve the links between East Cowes and West Cowes and open up of the waterfront to enhance East Cowes status as a gateway, boosting tourism in the area.